AI tools like Claude Code, Cursor, and others have turned software into a commodity. In the same time it previously took to create and ship a single MVP, it is now possible to create multiple variations of the same product with a much smaller team.

However, out of all possible variations of a product, which one should we launch or pick as a winner?

The ability to look at five vibe coded products and intuitively know which one creates the right user outcome becomes a valuable skill. “Product Architects”, high agency individuals develop this primary skill, taste, along with the knowledge to know when to discard and regenerate a product.

The developer, designer, and product owner could at the end of the day be just a single person constantly thinking of one thing. Of the infinite things we can build right now, which one should we, and why?